Russian Professor: We Should Have A View Like Omar Khayyam To Succeed in Advertising Industry

The professor of basic sciences in Moscow and one of the greats of the marketing advertising industry Boris Eremin referred to the Iranian poet Omar Khayyam, saying: To be successful in the advertising industry and in life, like Omar Khayyam, the poet of your country, you must be knowledgeable about all issues.

There is no one who does not have creative ideas, there is also no one who cannot learn physics and mathematics and even the Internet of Things.

But you cannot succeed in advertising without mathematics and physics.

In the advertising industry, personal training is not enough, but you must also have a high level of understanding in addition to a university degree, he stated.

Established in 1938, the International Advertising Association is the only global association that represents all areas of the marketing and communications industry.

For over eighty years the IAA has championed key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.