Official Offers Hope for Advertising Becomes Axis of Movement, Dialogue and Compromise Between Countries

Managing Director of the Ministry of Culture and Islamic Guidance for development affairs Abbas Mohammadian said that the International Advertising Association (IAA) can have important programs in culture and other issues.

Advertising is a lasting document of any event. If our managers follow up advertising and use it to serve cultural, political and social trends, the social responsibility of those in charge will be much heavier.

Faris Awards 2024 in the field of social responsibility and nurturing future stars, focuses on introducing people who have played a special role for the excellence of the next generation and paving the way for the growth of young talents.

The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry.

For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.